Zalando expand in the North Sea

Endaba Group

Zalando is planning to open a huge new logistics centre for its fashion business in the North Sea. The platform was previously used for oil drilling; however, it will now be entirely run by the German brand. The new expansion is part of Zalando’s wider strategy to ‘connect fashion with people, wherever they live’, and this new warehouse, although predominately serving the customers in northern Europe, will allow for expansion into the markets in Iceland and Greenland. The restructuring is to begin by the end of the third quarter 2016, and business operations will start in Spring 2017.