Yoox Net-A-Porter Group plans to become mobile-only

Endaba Group

Yoox Net-A-Porter Group is aiming to be as mobile as its shoppers! Since the two joined last year, the Group has invested in new technology and CEO Federico Marchetti has his sights set on transforming the company into a mobile-only company. Currently the world’s largest online luxury retailer, Yoox Net-A-Porter’s mobile sales account for less than half of their sales, but Marchetti expects this to be three-quarters by 2020! Geographically, Net-A-Porter was much stronger in the US, UK and Hong Kong, while Yoox’s strength had been in Continental Europe, Japan and Asia. The US is the company’s largest business, accounting for nearly one third of annual sales, followed by the UK and Italy.