Will Trump’s presidency impact the luxury market?

Endaba Group

As United States President-elect Donald Trump prepares to take office next January, luxury marketers will have to recalibrate their strategies and wait in anticipation to see if the billionaire will keep his campaign promises. Trump promised change and vowed to shake up established policies, centering his campaign on a protectionist platform, which may prove a challenge for global luxury brands that rely on international production and trade. Trade as a whole is important to producers and retailers of luxury goods as most products are made in specific locations and exported around the world