What’s happening to retail today?

Endaba Group

What’s now easier than buying? Not buying. There’s another unspoken dynamic becoming apparent in retail – bifurcation. Shopping is seeing the same split as other industries, moving from a branded experience to easy automatic buying. Online retail is a removal of every barrier for simplicity, speed and efficiency. At the same time retail as an experience will grow, to balance out the mindless efficiency of online. So truly successful modern retailers will work to optimise the dichotomy of modern retail and maximise it for the modern consumer. See Marketing Week’s article for more insights: