What’s a Connected Spender?

Endaba Group

What’s a Connected Spender? Demand Institute has introduced a new consumer segment and defines it by two factors: internet access and belief of the possession of discretionary income. These shoppers are younger, more urban and affluent omnichannel shoppers that go online for many consuming activities. They seem like the ideal consumer! In fact, Connected Spenders are expected to spend $32 trillion by 2025. So, what does this mean for companies? Consumer-facing businesses should use this sector to help make decisions on markets, how to communicate and what actions to take! See their full report