Waitrose launch new premium brand

Endaba Group

Waitrose are launching a new premium brand, Waitrose 1. The brand will bring together its existing luxury ranges, including “Seriously from Waitrose”, “men from Waitrose” and “from Waitrose”, as well as developing hundreds of new products. The new lines will include Tanzanian Chocolate Ice Cream with Blood Orange Sorbet and Slow Gin Cured Ham with Blackberry & Damson Glaze. The Waitrose Marketing Director Rupert Thomas said “Waitrose 1 raises the bar in premium food, giving the assurance to our customers that these products represent the best of the very best.”