Vince has a new CEO in Brendan Hoffman

Endaba Group

Brendan Hoffman, former Chief Executive Officer of The Bon-Ton Stores Inc., has joined Vince as their CEO. He takes over for Mark Brody, who served as interim CEO since July when Jill Granoff departed. The business has recently been plagued by product issues, stock price declines and executive turnover. They still have to fill the position of Chief Financial Officer. Hoffman steered Lord & Taylor, when he was their CEO, through recessionary times and tried to reverse difficult business at Bon-Ton; he has experience facing difficult challenges.

Hoffman’s appointment is effective immediately and he will also be a member of the board. Brody is remaining with the business to ensure a smooth transition and will continue to be on the board.