Versus Versace launches collaboration with Zayn Malik. The former One Direction band member stirred up a social media frenzy when he posted a picture alongside Donatella Versace to his 15 million followers, thanking her for welcoming him into the Versus Versace family! Whilst Zayn is not the fashion label’s new creative director, as his countless fans have instantly assumed, he will lend his image to Versus Versace and work on a collaboration with the Italian label. Yet, the connection between the young British celebrity and the prestigious fashion house is already a worldwide sensation. For Versace this is a great move image-wise as they recently lost the talented creative director of the Versus Versace line, Anthony Vaccarello, who left to join Saint Laurent.
The label has announced that Zayn Malik will design and work closely with Creative Director Donatella Versace, a capsule collection designated “Zayn X Versus” for men and women, available for sale in early May 2017. The pop star will also be the face of Versus’ next two advertising campaigns, one for the Spring/Summer 2017, and the second for the next winter collection. The young singer, also the boyfriend of highly popular top model Gigi Hadid, is well aware of his internet worth, and this is not his first collaboration in the fashion and luxury goods industry.