The Swedish fast fashion chain is placing the UK as one of H&M’s top expansion markets for 2016. The UK is their third biggest market with 264 stores; Germany has 450 and the US 415. H&M is in fact the world’s second-biggest fashion retailer, with 3,924 stores worldwide, with plans to open a further 425 locations in 2016.
They are focusing on opening larger stores, with an average of 16,000 sq ft, as they are incorporating new product categories, like beauty and sportswear. They are also contemplating click-and-collect in its UK stores, something the UK customers are looking for, after they re-platformed the UK site in December and launched an online store in Ireland in 2016.