Uber launch facial recognition feature

Endaba Group

Uber has launched its first facial recognition security feature! The ride-hailing app industry has been struggling to crack down on fraud, with drivers being caught spoofing their location and even faking rides. Whilst the user’s experience won’t change dramatically, Uber’s latest feature will confirm a driver’s identity during registration and periodic spot checks to ensure they are who they say they are! The new measure is currently in beta and will be part of the drivers’ app in China next month.