Twitter invest in SoundCloud

Endaba Group

Twitter Inc has reportedly invested around $70m in SoundCloud, the Berlin-based music service. Twitter’s investment was part of a funding round expected to be in the range of $100m, which would value SoundCloud at about $700m. Although Twitter have confirmed their investment, they have yet to confirm any financial details. The social media site has been looking to break into music after launching Twitter Music in 2013, and since its closure a year later they have been looking for new ways to bring music content to their service; could this latest investment be what they need?