Traditional beauty vs beauty influencers

Endaba Group

The beauty landscape is changing. Digital influencers are capturing the attention of an ever-growing audience with their makeup tutorials. Traditional cosmetic brands – Chanel, Dior, Lancome and YSL – are stepping up efforts to drive their cosmetics. Now it’s more about the image and renown of makeup artists rather than the prestige of the brand. What are pluses of makeup artist fronting cosmetics brands? The human element and personal connection! Brands must be relatable to the consumer and that’s through people. Also, the consumer, thanks to digital, is a lot more knowledgeable. They’re looking for experts to help them make purchasing decisions