Endaba Group

Trust is a fundamental principal in life and in business. It is a word that carries a great deal of weight.  It encompasses honesty, integrity, humility, courage, and positive intention. Trust allows everything else to function.

“Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if you don’t have the first, the other two will kill you.” Warren Buffett

Trust is one of business’s most valuable assets. It is the most important element of a harmonious, synergistic and efficient work environment. Well-placed trust is an enabler that improves speed of delivery and productivity and reduces cost. It is a primary factor in how people work well together, listen to one another and build effective relationships.

Here are our top 5 tips for building trust in the workplace – we not only use these to guide our leadership programme but also in our every day approach to our work:

  1. Be consistent and consistently authentic to be truly trusted as a leader
  2. Trust is built by actions, not by words alone
  3. Explicitly declare your intent upfront
  4. Self-trust is at the heart of trust; everything starts with the self, so be true to yourself.
  5. Have courage in your convictions: “courage is rightly esteemed the first of human qualities… because it is the quality which guarantees all others.” Winston Churchill

Endaba’s foundations are based upon trust. It is what sets us apart; our approach and everything we do is based on trust, and our valued and trusted relationship model is what makes us different in what can be a transactional industry, and what has enabled us to maintain clients for many years and for many assignments.

“We live our values and we walk our talk and we care. We ensure honesty, trust, discretion, transparency and integrity in all we do.” Lynette Deutsch, CEO and Founder of Endaba.

“We are stewards of our clients’ investments and we take our responsibility seriously. Trust is a key reason for our success. It is an enabler for us to redefine and inspire visionary leaders. We are committed to exceeding expectations through our trusted partnerships.” Patrick Egan, Managing Director of Endaba

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett