Tiffany collaborate with Net-a-porter

Endaba Group

Tiffany have announced their first ever collaboration with Net-a-porter in a rare wholesale distribution deal. Tiffany only operates e-commerce in 13 countries whilst Net-a-porter will expose selections from Tiffany’s T collection to 170 countries. The jeweller has insisted the collaboration is purely based on reach and clientele and they aren’t looking to expand their wholesale network. Their iconic blue boxes have very rarely been available anywhere apart from 1 of the 307 Tiffany stores, however the boxes will now arrive inside the Net-a-porter black boxes with this high-profile partnership