The rise of athleisure!

Endaba Group

The rise of athleisure is taking a bite out of regular clothing’s sales! Whilst shopping malls are struggling, athletic apparel is continuing to boost the retail industry, Athleisure sales rose 4.1% from 2008-2015, as opposed to non-athletic apparel only increasing 0.2%. Shoppers are moving away from their much loved denim to something stretchier and more comfortable, reflecting a lifestyle shift as much as a fashion trend. The disparity between athletic and non-athletic growth is only expected to widen in the coming years, as consumer’s continue to become more social and health conscious