The 2016 Etail Power List highlights that etail’s leaders are retail’s leaders! There are more chief executives of multichannel retailers who have made the top 50 than ever before, illustrating the importance of ecommerce for growth and how those at the very top are building their strategy around catering for today’s multichannel shoppers. Ecommerce is the fastest-moving area of retail, where innovation and revolutionary collaborations are stimulating both growth and customer loyalty.
Amazon founder Jeff Bezos has retained his crown as King of the Etail Power List by pushing the boundaries of what is possible through voice-powered virtual assistant Alexa or their unique drone-delivery service. However, there are many retailers keeping Bezos on his toes. Almost a quarter of this year’s list are new entries, indicative of the rate of change in the industry and Bezos, nor anyone else, can afford to rest on their laurels.
Fresh from his £1.4bn acquisition of Argos, Sainsbury’s chief executive Mike Coupe makes his Etail Power List debut in recognition of his vision to create an omnichannel business designed to serve the shopper who wants to buy and receive goods wherever and whenever they like.
Coupe wasn’t the only supermarket executive to be recognised for his etail expertise; Morrisons’ Dave Potts also enters the list for the first time, following the signing of deals to extend the supermarkets delivery tie-up with Ocado and supply online giant Amazon. Potts understands that partnerships and using the prowess of online’s leaders can help propel growth in his own business.