Tesco has revealed its partnership with Arcadia – Dorothy Perkins and Burton will open shop-in-shops across five of the grocer’s Extra store, whilst Evans will have shop-in-shops in four. These concessions have been introduced to “complement” Tesco’s existing F&F offer and comes as competitor’s Sainsbury’s and ASDA reveal investment in their stores. The supermarket giant is making use of excess space in its bigger stores and turning them into shopping destinations to meet customer demands for a wider fashion offer. A key priority for the UK business is to regain its competitiveness in the market and entice customers back into stores. These retailers will join Claire’s Accessories, Pavers and Sock Shop, who are also using space in some Tesco stores. The grocer also revealed it refitted its F&F and general merchandise departments in the five locations.
Meanwhile, Sainsbury’s is altering the design in their shops to cater to changing shopper habits. In six of their larger stores, Sainsbury’s is introducing a bigger food-to-go and fresh food area, including bakeries, which have been placed at the front of shops by checkouts. Commodity groceries have been repositioned to the back of the store, allowing extra space for clothing, kitchen and homewares, as requested by customers. They are also testing an early version of their SmartShop app, which will eventually allow customers to make shopping lists and home and pay on their phones at checkout. They also have discussion deals with Jessops and Argos as part of their plan to bring move choice to shoppers.
Asda tested a partnership with French sports giant Decathlon at its Watford superstore and tested a new format in many of its stores, moving their fresh food to the front, a new café format and an improved format for its George fashion and home departments.