LVMH-owned Tag Heuer unveiled its smartwatch through a livestream event on social media after months of anticipation. The watchmaker announced the Tag Heuer Carrera Connected Watch, a collaboration with Google and Intel, during a press conference held at Baselworld 2015 in March. Horologists have argued that for brands looking to dive into the smartwatch conversation, an approach that melds analog with wearable technologies may yield the best response from watch lovers.
The luxury watchmaker debuted the Carrera Connected with a social video. It shows the smartwatch’s crown, its caseback that includes the engravings of Intel and the watchmaker and three different screen options. They unveiled the Carrera Connected at their New York flagship where consumers could purchase the watch on site. On its website, additional details are provided, the Carrera Connected features directional wind and weather monitoring, RaceChrono Pro capability and Google Fit. The watch is also synced to Android Wear to connect the wearer to thousands of applications. Tag Heuer Connected offers wearers a custom suite of micro apps such as an alarm and stopwatch. Tag Heuer’s Carrera Connected includes a case indicative of the watchmaker’s brand. These details include a scratch-resistant sapphire screen, fine-brushed titanium and splash-proof water resistance.
Tag Heuer explains how it combined its 150-year heritage of watchmaking with wearable technology potentials.