Tackling the £19bn food waste problem!

Endaba Group

UK supermarket food waste amounts to 200,000 tonnes per year and is estimated to be worth £19bn! UK retailers are under increasing pressure to reduce the amount of waste they produce, not only to protect the environment, but also their margins! An innovation new solution involves digital pricing displays, allowing retailers to reduce the price of perishable items throughout the day, encouraging sales. Another solution is using items which would previously have been binned for not meeting aesthetic standards, such as imperfect vegetables, saving one supermarket 34,000 tonnes of potatoes!