Sports Director buys 25% share of brand agency Four Marketing

Endaba Group

The deal values the company at £35m. Four Marketing distributes brands including Stone Island, CP Company, Velvet, Barena, Orla Kiely and 7 For All Mankind. The Chief Executives Gino Da-Prato, Ben Banks and Charles Perez continue to hold 75% of the company, as well as day-to-day operational and financial control.

Four Marketing will be able to benefit from Sport Direct’s premium lifestyle team and their expertise in retail distribution.