Sports Direct launching store concept for Flannels.com

Endaba Group

Sports Direct’s flannel chain sells brands such as Gucci, Vivenne Westwood, Versace, Dolce 7 Gabbana and Joseph from eight stores. It also trades online. Sports Direct is introducing a new store concept in order to boost is stance as the group’s “premium multibrand retail destination”. It has not yet been revealed with store will feature the new concept.

Sports Direct’s sales for its premium lifestyle sector fell by 3% for the year to April 26, due to its loss-making store closures.