Snapchat are offering shoppable ads!

Endaba Group

Snapchat have further advanced their proposition by offering shoppable advertisements! The initial ads are running within the Cosmopolitan magazine’s Snapchat Discover channel, alongside curated articles and videos. The swipe-and-buy ads are part of Snapchat’s latest effort to monetize its platform, alongside its Snapcash money transfer service and growing advertising range. The social platform boasts more than 100 million daily users, who are watching over 10 billion videos a day!