Selfridges named most active on Snapchat

Endaba Group

Selfridges named the most active department store on Snapchat! With an average of 95 snaps per week, the UK retailer represents 5 times the average for department stores. Selfridges experiments with a range of formats, from Fashion Week snaps to custom filters, collaborations with partner brands, branded stories and advertising pop-ups, as well as also testing in-store activation of Snapchat stickers. Bloomingdale’s, Next and Harrods are also highly active on the platform, but only 5% of all active department stores have activated ads on Snapchat!