Selfridges launch The Body Studio

Endaba Group

British department store Selfridges has revealed a new section of their Oxford Street flagship; The Body Studio, which it says will celebrate women’s strength, confidence, bodies and well-being. The Body Studio will bring together the lingerie, lounge and sleepwear, swimwear, hosiery and sportswear collections and is part of the Oxford Street flagship’s five year £300m redevelopment. The department store is also introducing the EveryBODY initiative where they will consider the stereotypes and recognise the role models to support the legacy of positive self-image.