Sainsbury’s widening partnership with food waste app Olio

Endaba Group

Sainsbury’s is set to widen its partnership with food waste app Olio. The supermarket ran a 6 month trial which resulted in over 10,000 items of food being shared in 2 small towns. The scheme works by using volunteers to upload pictures of food from the participating Sainsbury’s branches, and users can select the items they want and pick them up at their local branch. The app has been powerful in attracting users to the scheme and they are in talks with other large retailers about launching similar partnerships!