Sainsbury’s launching standalone website for Tu clothing brand

Endaba Group

The Tu clothing range will be made readily available to consumers across the country, as Sainsbury’s is launching a website for the brand. This will be the first time that customers across the UK will have access to the entire Tu range since its unveiling in 2004. Previously, the complete clothing range was available only in 160 stores, whilst only a portion of its clothing is in more than 400 of its shops. Now, customers can purchase their products whenever and wherever. This comes shortly after their clothing sales grew to £800m this year, as Sainsbury’s became the UK’s 7th largest clothing retailer by volume and 10th by value, according to Kantar Worldpanel.

The website went live this morning! How much further will it increase Tu’s sales and broaden the reach of the successful clothing brand?