Pinterest to measure offline sales

Endaba Group

Pinterest has partnered with Oracle Data Cloud to measure offline sales! The partnership will show how effective Promoted Pins are when Pinterest’s 100m users shop offline. Oracle have conducted previous studies for the company, showing that Promoted Pins drive 5 times more incremental in-store sales per impression when compared to other campaigns. Previously, Pinterest was unable to provide in-store measurement to its ad partners. This development is crucial as more and more companies are demanding to see a return on investment across their social media spend!