Philippines – the rising star of Asian retailing!

Endaba Group

As one of the fastest growing countries in Southeast Asia, companies seeking to invest in Asia or to expand to new markets should consider the Philippines. Its GDP growth hit 6.9% in the first quarter of 2016 and Rodrigo Duterte, the country’s president, is set to implement economic reforms to provide a better business environment, investing in infrastructure and cutting of red tape. Successful companies have had a solid understanding of the local market and established strategic local partners, as well as supporting multichannel strategies!