Next quietly appoints new Digital Director

Endaba Group

Next has quietly recruited Kash Mahmood as its new Digital Director. Mahmood, former Director of Digital Innovation at Boots, joined Next a few weeks ago and his responsibilities include leading the retailer’s digital operations. Mahmood spent 5 years at Boots in various digital-centric roles, starting off as head of IT strategy before moving up to become the Director of Digital and Healthcare for parent company Walgreens Boots Alliance in 2013. Prior to Boots, Mahmood had stints at Booz & Co, Accenture and Cap Gemini Ernst & Young