MySale buys rival flash sale sites from Grays

Endaba Group

MySale has bought rival sites OO.com.au, Deals Direct and Top Buy from fellow Australian ecommerce group Grays for a$5.3m (£2.4m). This include their domain names, all associated customer databases, intellectual property, trademarks and goodwill.

Altogether, the three sites have circa 3.1m average monthly visits, an email database of 6.5m customers and 512,000 unique active customers, of which only 50,000 overlap with its existing active customer base. This allows MySale the opportunity to grow its customer base in Australia and widen their online proposition to leverage existing assets OzSale and Buy Invite.

The deal will complete in January next year.