Morrisons has revealed they will begin to sell through Amazon ‘imminently’. Hundreds of fresh and frozen food products will be available, and this is the first deal struck between Amazon and one of the UK’s “big four” supermarkets. Morrisons face fierce competition, and analysts have warned that a step up from Amazon could hurt the traditional supermarkets even more.
Morrisons’ share price was up nearly 5% in early trading to 197p, the biggest riser on the stock market on Monday morning, following the announcement of their 2 online retail deals. Ocado was the biggest faller.