Missguided reveal ‘aggressive’ plans for phsyical space

Endaba Group

Missguided reveal plans for an ‘aggressive’ move into the physical space! The etailer will open their first standalone store at Westfield Stratford later this year as part of their long-term plan to open in all top shopping centres and high streets across the UK. They will take learnings from their 3 concessions in Selfridges and 1 in a Spanish department store. Missguided are one of the many etailers that have made the move into the physical space in an attempt to create the complete omnichannel experience, a trend that we looked at in our recent blog on the Endaba website!