Fast fashion etailer Missguided is launching new category extensions for Autumn ’15, which will be released early September, including its first lingerie and nightwear collection, petite, tall and a premium sub-brand called Peace 7 love. This will be alongside a plus-size collection named ‘Destination size and fit’; their plus-size range was introduced last November. Its latest collection contains more pieces, c.120-150, which will expand throughout the season.
The etailer is rightfully grasping the opportunity to expand into the plus-size and special sizing markets, which are a success on fellow etailers such as Boohoo.com. They also believe their tapping into a gap in the market with their ‘Peace & Love’ premium collection, which is designed for the “confident, fashion savvy woman”.
The nightwear collection is set to be released online mid-September, lingerie in mid-October, the same time as the premium brand’s launch.
