Makeup influencer becomes Smashbox’s new Lip Editor-in-Chief

Endaba Group

You may have heard of Vlada Haggerty as the makeup artist who sued Kylie Jenner for stealing her signature style for her lip kits, but you will know her as an innovative makeup artist who will shake things up with her new position at Smashbox as their “Lip Editor-in-Chief”! The beauty expert built her success on Instagram by creating fantastical paintings through makeup. In her new role she’ll forecast upcoming lip trends, launch new products and create social media content. It’s no secret that beauty brands are collaborating with influencers to connect with consumers and be relevant in today’s fast-paced beauty market. It’s great to see brands thinking outside of the box and being creative!