L’Oréal USA launches Beaumoji! The mobile communication tool will promote the brand through 130 playful and on-trend emojis created for the growing community of beauty enthusiasts. The French beauty company have already enjoyed a surge in online conversations and their mission was to fill the gap between the growing desire to communicate in new ways about beauty, and the visual tools available! Will L’Oréal set a new trend for brands to create their own emojis?
