Lidl back British farmers

Endaba Group

German grocer Lidl has backed British farmers! They have become the second grocer to sign the 12-month-old scheme promising to buy more produce from British farms, and offering them long-term supply deals. Interestingly, Lidl’s rival Aldi were the first to sign up to the National Farmers Union-backed ‘fruit and veg pledge’. This latest announcement puts much greater pressure on the other big supermarkets to step up and improve their reputations by supporting the small players in the supply chain!