Koovs sales soar

Endaba Group

Indian etailer Koovs’ sales have soared 189% to £10m as weekly visits also passed the 1 million mark in the year to March 31 2016. The number of orders on the site have trebled in volume and traffic also increased 110% to 43.8 million for the year. The Koovs Chief Executive Mary Turner, former Director of Asos, said “our focus is to bring affordable western fashion to the growing urban, aspirational, youth movement in India – a market which represents 75% of all online transactions across India.” Koovs was created by 2 former Asos figures and raised £22m in March 2014 after it listed on AIM on the London Stock Exchange.