Karl Lagerfeld exclusively previews its 1st kids collection

Endaba Group

Karl Lagerfield exclusively previews its first kids collection on online childrenswear retailer Melijoe.  Unveiling the collection on a Childrenswear specific retailer has allowed the brand to reach out to parents and kids in an immersive way. The SS16 line features cartoon drawings of designer Mr. Lagerfeld’s cat Choupette, who has an interactive appearance on the site for the launch and for the entire collection, creating a memorable experience.