Joules invest in Chief Customer Officer

Endaba Group

Joules is the latest brand to invest in a Chief Customer Officer to take responsibility for their marketing and ecommerce strategies. The British lifestyle brand will welcome Lysa Hardy, previously COO at Holland & Barrett, on 5 September, who will report to CEO Colin Porter. Creating a role to focus entirely on the customer is becoming essential in the highly competitive retail market, particularly to join the dots between the multichannel maze. CCO’s play a crucial role in creating a holistic experience across digital and physical stores!