Joules CEO and Founder Tom Joule steps aside

Endaba Group

Colin Porter, former Managing Director of Joules, will take over as Chief Executive, allow founder and current Chief Executive Tom Joule to focus on delivering their brand vision to the customer.

The past year has been the most successful for the lifestyle brand as it reported its strongest revenue growth in its 25-year history – its sales increased 22% to £117m, whilst EBITDA rose 18% to £10.7m. They are establishing their brand in international markets and are continuing to explore further growth opportunities for product categories, territories and distribution channels. Porter is excited and keen to establish the next level of growth for the brand.