John Lewis introducing fashion boutiques concept

Endaba Group

John Lewis is set to open a boutique shopping concept in its stores, displaying a range of top contemporary brands, including Nike and Bruuns Bazaar. This change arises as the department store is attempting to increase its womenswear sales and attract a more fashion focused crowd. The first concept will be called ‘Found at John Lewis’, set to be unveiled in September in the Birmingham store. Let’s wait and see if this move has any effect on their sales!