Jane Norman planning its return to the high street

Endaba Group

Jane Norman’s 24 stores closed last summer after it went into administration. However, the young fashion chain continued to trade online and through concessions, most of which are overseas. This week, it has revealed its refreshed brand, which includes a new logo, a new website and extended product range. They are planning to open a flagship in 2016, as Sheila Clancy, Head of Buying, has hinted and revealed they are currently eyeing locations.

They have also revealed that they will still offer the bodycon dresses, as they are known for, but have expanded their product offering for autumn 15 to include more separates, jeans, outwear and nightwear. Their range of sizes has broadened, offering up to a size 18. Their prices have risen, due to a larger collection of occasionwear and embellishment. They currently do not do wholesale, but Clancy has said this could be an option for the future. Their website launched last Tuesday with its new logo. Each item of clothing has also been shot on a model with a video preview available.

Jane Norman currently has five UK concessions in House of Frasers across the UK. It has 74 outside of the UK: two in Ireland, 54 in the Netherlands and 18 in the Middle East. Clancy has also hinted at the brand expanding into the US in the near future.