Important professional moves of the week

Endaba Group


Craig Brommers, marketing veteran from Abercrombie & Fitch and Speedo, is to be Gap’s new Senior Vice President and CMO for Gap Brand. He will oversee their global marketing strategies and execution worldwide. This appointment is a shift, as only 12 months ago, the company said it was eliminating global CMO roles at Gap its sister label Banana Republic, to be replaced by Head of Customer Experience to merge marketing teams into a unified approach, focused on the customer. Gap has been struggling for years to finds its place amongst the growing fast-fashion chains.


Fiona Lambert, Vice President for own brand development and Design of George, is leaving the grocer. This was announced 24 hours after they revealed plans to axe 100s of head office jobs. Lambert’s departure is not among the redundancies.Lambert worked alongside George founder George Davies to establish the fashion brand in 1990, is leaving the supermarket after two stints with the business. She left the grocer in 1999 to join retailer Next as Womenswear Product Director, where she remained for 7 years, before returning to George. Her next move is not yet known, nor is it known to will replace her at George.


Conviviality Retail, Bargain Booze owner, has poached Argos’ Chief Operating Officer David Robinson to be its new Managing Director. He was on the board at Argos and helped develop its transformation plan. He will lead Conviviality Retail, which focuses on its franchise store openings. His appointment follows its recent acquisition of Matthew Clark, which wholesales and distributes alcohol to the trade market.

Sweaty Betty

Jennifer Sey has been added to Sweaty Betty’s board of directors as a Non-Executive Member. Sey is currently the Global Chief Marketing Officer for Levi’s. Sey is a fan of the brand and noted that with the company’s “millions of loyal fans, there is still so much more potential on the international stage.” The British activewear brand last month named Erika Serow president and chief executive officer for its U.S. business as the firm gears up for its expansion in the States.

Managing Director Richard Hatfield has left the magazine’s premium ecommerce platform only a year after its launch. He was a member of’s founding team. It is not known if a replacement has been found.

La Perla

Italian lingerie brand La Perla has appointed Brazilian designer Pedro Lourenco as its Creative Director. He will be responsible for the brand’s lingerie, sleepwear, beachwear, loungewear, accessories and menswear lines as well as its premium Atelier collection.