Ikea is launching in Morocco!

Endaba Group

The Swedish furniture retailer, who already has a presence in 44 countries, is launching its first store in Morocco before the end of the year, followed by a further four. Ikea is aiming to reach over 10 million Moroccans by opening five stores in the country. It currently has very low brand recognition in Morocco, a country famed for its souks full of independent furniture and carpet salesmen. Can Ikea crack this market, raise awareness and compete with other large retailers, such as Kitea and Canada-based Mobilia?