Humour’s place in social media strategy

Endaba Group

We all love a good laugh and when choosing who to follow on Twitter, Instagram, or Facebook, brands that make us smile are usually at the top of the list. Entertaining content is one of the top five reasons people follow particular brands or individuals online. Incorporating humour isn’t for everyone and can be risky to your business, nor is there a “one-size-fits-all” policy. However, done correctly, it can bring huge benefits to your social media presence and your bottom line.

Why do it?

Things to remember

Charmin’s Twitter presence is a great example of a brand whose humour aligns with its products. It’s #tweetfromtheseat hashtag is fantastic and they’re not afraid to admit they’re in the bathroom business

This Mexican fast food chain is known for its witty responses and pop culture references

Arby’s tweeted about one of the most popular topics of conversation during the 2014 Grammys – Pharrell’s hat, which resembles their brand logo

A topical example of humour from Dennys stands out for its timeliness and honesty. IF Apple had to remove an essential part of the iPhone, it could have at least replaced it with a flapjack

Since a user tried to pick a fight with the fast food chain’s “never frozen” policy, Wendy’s has attracted attention for its sassy comebacks. Now users all over Twitter are trying to get a response from Wendy’s and Amy Brown, their Social Media Manager, has proven the team’s humour wasn’t a one-time thing

Social media is become noisier by the day. It’s a challenge for brands to connect with their audience and make an impact. Social media is about timeliness, engagement and opinions; it’s sassy, funny, and sometimes controversial. So, take a risk and make your followers laugh