Hugo Boss’s women’s line Boss will not be showing at New York Fashion Week. CEO Mark Langer said the company will be taking “strategic steps to orient its creation, marketing and communication activities more pointedly towards menswear.”
The announcement follows the recent news that Vera Wang is also skipping NYFW next year.
Langer announced in late October that the house will cut brands like Boss Orange and Boss Green and focus on 2 lines: BOSS, known for their upper-premium business wear, and HUGO, a brand for the trendier, youthful consumer.
Langer, who was appointed in May of this year, took the reins from Clausi-Dietrich Lahrs. While Lahrs invested heavily in womenswear during his time at the house, Langer has put the focus on premium men’s clothing. Langer stated in late October that he will be closing the house’s unprofitable stores and will cut $55 million of annual costs!