Helen is currently Senior Buying Director for Asda’s George clothing business. She is joining Bonmarché later on this year. She is succeeding Beth Butterwick, who quit the retailer in December last year as she is taking the helm at Karen Millen. Helen has held many positions in fashion retailing, including Next and Dororthy Perkins, working across a number of regions.
Following this announcement, the Bonmarché shares have risen significantly.
John Coleman, Chairman of Bonmarché, said: “We are delighted to be appointing someone of Helen’s calibre and experience to Bonmarché. With a strong track record in delivering exceptional results, Helen is an ambitious, talented and passionate individual who will make an outstanding leader for the business.”
“Helen has an extraordinary sense of commitment and is an incredibly strong leader. She is passionate, energetic, tenacious and determined to be the best in everything she does. She is outstanding in product, merchandising, sourcing and buying. We are delighted to have placed her in this role; it is absolutely the right move for Helen and Bonmarché!” Lynette Deutsch, CEO of The Endaba Group