Harrods launch The London Edit

Endaba Group

The iconic British department store, Harrods, have launched The London Edit – the season’s essential interior trends! The four styles in the range have been named after well-known London areas; the Shoreditch Loft, the Chelsea Townhouse, the Notting Hill Villa and the Hampstead House. The London Edit will be displayed in the shop’s windows in their Knightsbridge store and will be showcased on Harrods’ Second and Third Floors. The Director of Home at Harrods, Annalise Fard, said that the four trend-led edits will “not only feature beautiful furniture and home accessories from the most classic and contemporary design houses, but also exclusive launches from brands such as Kelly Wearstler and Anglepoise, as well as Matthew Williamson’s vibrant, fashion-led collaboration with Duresta’. Williamson has never created furniture before and has claimed the difficult thing for him now is to edit down which pieces he wants in his home!