Generation Z: Retailer Retaliation – Part 2

Endaba Group

The old rules of retail no longer apply. Previously successful teen retailers have experienced downfall, due to over-reliance on footfall to shopping malls, failure to adapt quickly enough to the rise of digital platforms and social media and the required interaction between digital and physical spaces. It’s no longer enough to just have an ecommerce site as well as a physical store.

To stay relevant to Generation Z, retailers need to consider:

Every organisation needs to create their own bespoke set of responses to address the needs and nuances of their brand, category and consumer.

Retailers we think are getting it right:

We are now in a world of instant global sharing – social shifts and changes in attitudes and consumer expectations will only speed up and retail needs to be ready!