Frank Wright is rebranding to reflect its 130 years’ heritage

Endaba Group

The men’s footwear brand has refreshed its military-inspired logo with new font and a new tagline “Shoemakers since 1885”. They’ve had a successful year in both business and development and it is the perfect opportunity to revive their brand. Their new identity reflects their heritage as shoemakers as well as reinforcing their military roots. Hopefully their rebranding brings them further success and growth.